Typography scale, deferred loading, and experiment controls shipped
The homepage and pricing pages now share one marketing type scale, below-fold sections defer more cleanly, the mobile hero is lighter, and experiment assignment plus CWV monitoring are in place for future UX changes.
What changed
- Deferred below-fold homepage and pricing sections with streaming-friendly loading states and browser-side content visibility hints.
- Defined one marketing typography scale for hero, section, card, and CTA surfaces instead of mixing ad hoc Bootstrap display sizes.
- Simplified the mobile homepage hero into a lighter proof-led treatment with fewer controls and clearer CTA stacking.
- Added middleware-based experiment assignment for homepage hero/CTA, pricing layout, and demo proof modules with consistent analytics dimensions.
- Started browser-side Core Web Vitals reporting and added a Lighthouse gate script for pre-release checks.
Target KPIs
- Improve LCP and INP on homepage and pricing by deferring below-fold rendering work.
- Increase proof-path engagement and CTA progression by measuring proof-first versus path-first hero treatments.
- Reduce mobile hero friction and bounce by removing extra controls and tightening the proof-led message.
